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World's largest automotive alliance & their achievements
Have you ever wondered what the biggest automotive alliance look like? We bring to you the three automotive musketeers. This is a joint force of Groupe Renault, Nissan Motor Company and Mitsubishi Motors. It has served as the world longest and most productive cross-cultural alliance in the automotive industry. The strategic partnership is between the French and the Japanese. This means the alliance involves big automakers such as the Renault manufacturer that is based in Paris (France), Nissan, which is in Yokohama (Japan) and Mitsubishi Motors situated in Tokyo (Japan).
In 2017, the trio group sold up to 10.6 million units of vehicles across the globe. This remarkable landmark made the alliance the leading auto manufacturer in the globe.
>>> You can look back their achievement in 2017 here: Renault-Nissan Alliance leads global auto sales for the 1st time
Renault-Nissan-Mitsubishi introduction clip
In 2018, the joint company sold nearly 10.7 million units of vehicles in almost two hundred countries. This success is owed to the companies’ focus on cooperating and maximizing their binding powers in improving their brand and enhances competitiveness.
The alliance is spreading its branches
It is also of note that the partnership is not only limited to these three automobile companies. There is also the hint of a strategic partnership with automobile manufacturing groups such as Daimler (Germany) and Dongfeng (China). This strategic alliance extends to their interest in manufacturing zero emission vehicles through latest technological advancement. The collaboration is also poised to offer connectivity features, autonomous drive and mobility services through offering varieties of cars that people can easily afford.
The alliance is headquartered in Amsterdam, Netherlands
If you did ask yourself how this partnership came into being. Well, the answer is quite simple; it was formed by Louis Schweitzer and Oshikazu Hanawa on the 27th of March, 1999. That is almost 20 years from now. The headquarter of the alliance is at Amsterdam in Netherlands.
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