So how should we describe Ford?
Ford was introduced in the early twentieth century, by founder Henry Ford. They started by making a few cars a day. Shortly after, Ford as a company appropriated the assembly line concept. This concept made the production of cars faster and more effective and it is no surprise that they have emerged as one of the most popular automobile brands and also one of the largest family-owned businesses in the world today.
So, what defines the Ford model?
1. Family
Do not be surprised at this. Ford has remained within the control of the Ford family for more than 100 years now. This is a core value of the company and it is reflected in the way they treat their staff in all branches in several countries around the world. Whatever value is emphasized in the leadership of the company would, no doubt, trickle to the entire structure.
The idea of family is also seen in the company’s emphasis on the safety of every family member that owns a Ford car. For instance, the 2019 Ford Escape has an NHTSA safety rating of 5 out of 5. Therefore, Ford seeks to keep the family structure together by providing top-notch safety features in case of a crash and they do this at all costs.
Safety at its best makes Ford a wise choice for families
2. Stability
Ford is a family-owned business, and one of the core values of the company is providing an atmosphere that makes everyone belong. This partially accounts for the stability that the company has enjoyed over the years.
This started right from its founder, Henry Ford. History has it that after Henry Ford started Ford in 1903, some investors were concerned about his commitment to the company because he had previously started one other company and abandoned it. To douse investors’ fears and convince them that he meant business, he allowed someone else, a banker, John Gray, to be president of his company. Decisions like this are some of the things that have ensured Ford remains one of the world leaders in the automobile industry, even during the period of recession when many similar companies went bankrupt.
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3. Innovation
I find this a very important ‘genetic’ composition of Ford because it reflects in all that they do. First, they were the first automobile company to incorporate the famous assembly line method of production which makes car production faster and more efficient. For instance, the Ford Fiesta is produced in just 86 seconds! They are the company that always gets ahead of every other company. Not convinced?
Ford features have been always one of the world's top technologies
Ok, let us talk about engines. The flathead V8, which was introduced by Ford in 1932 was the first V8 that was affordable and available en masse to the mass market at that time. It also introduced a whole new level of technology to the automobile industry at this period. This engine has been listed as one of the best 10 engines of the 20th century.
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Still not convinced?
In infotainment, as far back as 2007, the Ford SYNC was ranked one of the Top 10 Most Brilliant Gadgets of 2007 by Popular Mechanics. Their partnership with Microsoft made them forerunners in automobile infotainment.
4. Reliability
One of the things that innovation does over a period of time is that it helps you to improve and become the best at what you do. It builds trust among customers.
The cars from the American manufacturers are built for the toughest tasks
Ford builds reliable cars, simple.
The make of their cars is the industry standard for all others. They build their products to withstand harsh environmental conditions. This is particularly seen in their trucks but is also reflected in the other car models. ‘Ford’ and ‘stranded’ do not go together.
5. Durability
Ford cars would last for years on end. Different customer reviews have shown that you can use a Ford car for decades, sell it off and it is still running. Note that in these decades, there would have been a lot of rough terrain driving, harsh climatic conditions, ice, water, dust, sand; still, the Ford remains standing and still performs well. You cannot find a Ford model in existence that is not durable.
Ford is one of the oldest car brands that are still manufacturing
>>> If you are owning a Ford car. you might find this information helpful: Ford service center in Lagos
6. Ease
Another key quality of the Ford Motoring company is the ease that their products bring to driving. For example, the new Ford SYNC 4 would set the Ford brand apart when it comes to infotainment. Together with several inclusions, it will make the driving experience superb; allowing you to do a lot more hands-free while ensuring concentration on the road ahead.
Video: 15 Things You Didn't Know About FORD
7. Serving all needs
From the heavy-duty driver to the family man or woman, to the one who just seeks luxury, Ford always seeks to care for its customers' class. This is one of the reasons why they purchased the Lincoln brand in 1922, Aston Martin in 1994 and even the Range Rover some years after before TATA acquired the brand. The goal was to meet all automobile needs at any level. So, with Ford, there is always something for everyone.
There, we have seen the things that stand Ford out as a brand, which are also reflected in their vehicles. If you are interested in more articles like this. Navigate our Mind-blowing facts!
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