Top ride-hailing company Uber, continues to blaze the trail in the taxi business. Despite numerous challenges including losing its operational license in London recently, it refuses to be defeated. In a bid to provide more opportunities for its drivers, Uber has created an additional avenue for them to earn more money in a new rooftop advertising program. While they make money from each trip, their pockets grow bigger by simply using their vehicles as channels of outdoor advertising.
Uber drivers will earn more money for doing the same amount of work
If you are vaguely familiar with the advertising industry, you would know that it is a lucrative industry worth billions. Identifying this as a goldmine, Uber is collaborating with an advertising technology company called Adomni to get a share of the largesse.
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How will this work?
The concept of car advertising is not a new one. It is an age-long tradition to see cars, especially taxis, displaying adverts on their rooftop. As the cars move around town, they naturally catch the attention of motorists and passersby who stare on out of curiosity. This is exactly what Uber intends to do. Drivers will be given different ad displays provided by Adomni to place on their rooftops. With these ads in place, the drivers are simply required to go about their normal business.
Doing outdoor advertising is not part of Uber’s original agreement with drivers. As a result of this, the company needs to compensate drivers who are willing to be part of the initiative. The company has made arrangements to run a pilot program to test the new development. Drivers will get a chance to earn $100 (₦36,000) per week. In addition to this amount, they will also earn an upfront payout of $300 (₦108,000). On their own part, drivers must carry passengers around for no fewer than 20 hours every week to prove their eligibility for the program.
According to Uber, the rooftop advertising program will commence on April 1, 2020.
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