Have you taken out time to check out the cars you see on Nigerian roads and traffic jams in particular?
Here, let’s help you out. Nigeria is simply flooded with Toyota car brands. They love identifying with the Japanese automaker which is known to produce reliable cars that can stand the ruggedness of Nigerian roads.
Toyota Motor Corporation is known as one of the world's top automotive manufacturer. A Japanese multinational entity with its headquarters in Toyota city, situated in Aichi district, Japan. The popular car brand is adjudged to be the first car manufacturers in the world to produce over 10 million vehicles annually.
In terms of revenue, Toyota is the sixth largest company globally as of 2018, and they are also the second largest automotive producers worldwide.
Toyota's founder is Kiichiro Toyoda. He founded the motor corporation on 28 August 1937.
Kichiro Toyoda - the father of the giant Toyota
Do you even know that the auto giant didn't start out with the sale of vehicles?
Toyota first started out with the sale of textiles and automatic looks. Then, it was called the Toyoda Automatic Loom Works. It was the Japanese government that persuaded Toyoda to go into the manufacturing of vehicles in the 30s. This prompted the founder Kiichiro Toyoda to travel to Europe to research and investigate on automotive production. And in 1934, the company's first Type A engine was produced. This was followed by the production of its first passenger car a year later.
And now to the Toyota logo, where the name 'Toyota' is written. Naijauto just discovered that the name 'Toyota' is on the Toyota logo and can actually be seen. It spells out its name on the logo.
Many believe Toyota is already written on its logo like this!
>>> We have plenty of logos and their interesting meanings here: Underlying messages behind 10 famous auto brand logos (Part 1)
For what their logo means, here's what Toyota says about it.
The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other. The overlapping of the two perpendicular ovals inside the outer oval symbolize “T” for Toyota, as well as a steering wheel, representing the vehicle itself. The outer oval symbolizes the world embracing Toyota. Each oval is contoured with different stroke thicknesses, similar to the “brush” art known in Japanese culture.
Indeed, Toyota's logo incorporates a strong and impressive logo, which Toyota car owners are proud to identify with.
Toyota explains the meaning of its logo as mutual benefit between the company & customer
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