Toyota becomes the #1 car brand in Nigeria

08/08/2017

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Toyota won Outstanding auto brand of the year at the Marketing Edge Awards held recently in Lagos.
Toyota Nigeria Limited (TNL) has won the award for the Outstanding auto brand of the year due to its great contribution to the automotive market in Nigeria. The award was presented to Toyota by the Marketing Edge - one of the marketing leaders in Nigeria.
 
After the ceremony, Toyota Public Relations and Advert Manager Ms. Bukunola Ogunnusi stated that this award had persuasively proved the superior quality of the Japanese brand. “Toyota remains the number one player in the Nigerian automobile market, consistently maintaining the position for over ten years,” Ms. Bukunola Ogunnusi.
 
According to her, the brand reached the extraordinary achievement and became one of the leaders in Nigerian car market thanks to the consistent commitment of TNL’s head and staffs to constantly improve products and services of the company, bringing better experiences for their customers.
 
front view Toyota Nigeria Limited dealership

Toyota Nigeria has won the award for the Outstanding auto brand of the year due to its great contribution to the domestic automotive market

“The formidable after sales delivery of the company is hinged on our thoroughbred technicians, who receive trainings both internationally and locally to remain relevant, competent and outstanding in ever-evolving world of technology,” stated Ogunnusi.
 
The TNL’s representative also committed to the car lovers in the country that they would continue to enhance their products’ quality and services in order to keep a close and long-term relationship with customers and build up trust among them.
 
To sum up, the award of the Outstanding Auto Brand of the Year for Toyota is based on their quality of models including durability, fuel economy, comfort and elegance, variety and availability/distribution network, after sale service for the customers, driving pleasure, ease to maintenance and the loyalty of customers.
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