According to the latest study carried out by Brand Finance, Mercedes-Benz has outdone Toyota and its compatriot BMW to become the most valuable car brand in the world in 2018.
Mercedes-Benz has outdone Toyota and its compatriot BMW to become most valuable car brand in the world in 2018
In detail, with car sales increasing by 9.9% to 2.3 million units, the German luxury brand grew 24% over the prior year to $43.9-billion. Following are the automaker from Japan (down 6% to $43.7-billion) and Mercedes’s countryman – BMW (up 6% to $41.8-billion).
With car sales increasing by 9.9% to 2.3 million units, the German luxury brand increased 24% year-on-year to $43.9-billion
As claimed by Brand Finance, Mercedes-Benz has invented vehicles and is currently leading the global automotive industry with its own strategy whose focal point is re-inventing cars. Speaking of their success, it is due to the launch of a new feet of wheels, especially SUVs, as well as the great evolution of up-to-the-minute technologies to back out of conventional internal combustion engines.
The Volkswagen Group still tops the chart of top 10 most valuable porfolios in 2018 at $75.8 billion
Out the top 10 most valuable brands in 2018, scores of Chinese carmakers are enjoying leading brand value growth while focusing on the domestic mark and currently, the world’s largest. These remarkable Chinese marques include:
- BYD (up 211% to $3.4-billion)
- Haval (up 124% to $6.8 billion)
- Foton (up 90% to $1.0-billion)
- Baojun (up 98% to $1.8-billion)
- Geely (up 62% to $6.0-billion)
As we informed, back in February, Geely acquired a 9.7 stake in Daimler with a view to putting their focus on electric vehicles with the noted German group. Meanwhile, the German government said it would keep an eye on the relationship between these two car giants.
Aston Martin – 2017’s biggest gainer is up 268% year-on-year to $3.6 billion
The Volkswagen Group, which administers Volkswagen, Porsche, Lamborghini, Audi and other auto brands, still tops the chart at $75.8 billion.
Top 10 strongest car brands in 2018
Aston Martin – 2017’s biggest gainer is up 268% year-on-year to $3.6 billion. Recently, the British car manufacturer has published their first profitable year since 2010 boosting it to 24th place on the 2018 forecast from 77th on the list of last year.
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