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The story behind Mercedes-Benz logo

03/03/2018
Mercedes-Benz logo is as gorgeous and timeless as its brand and vehicles.

A car logo is more than the carmaker identity. And Mercedes-Benz logo is not just showing us a three-pointed star. Stories behind car logos are always interesting and today, Naijauto.com will share the story of the renowned luxury car brand Mercedes-Benz.

Mercedes-Benz logo

Mercedes-Benz logo is not just showing us a three-pointed star

Mercedes Benz Logo Animation

As seen in the picture, the first edition of Mercedes logo is simple with the word “Mercedes” bordered by an ellipse. This logo appeared for the first time on vehicles produced by Daimler in 1902.

Mercedes-Benz logo history

Mercedes-Benz logo is as gorgeous and timeless as its brand and vehicles

Seven years later, the German marque introduced its new logo which was a glorious golden three-pointed star designed by Deutz Technical Director Gottlieb Daimler. Interestingly, the badge was drawn on a postcard sent to his wife in 1872 with his vow that one day, the image would become the symbol of an automobile giant.

In 1916, that star (painted white) was put into a circle together with 4 little starts above and “Mercedes” circumscription on its bordure. Before, also in 1909, a quite strange logo was also presented as you find in the photo.

Mercedes-Benz logo

Daimler vowed that one day, the three-pointed star would become the symbol of an automobile giant

After the merge of Benz and Daimler in 1926 which marked the inception of Mercedes-Benz, the actual trademark was finally created. Still the familiar three-pointed star, but the logo was sided by laureate wreath and the brand name. Since then the Mercedes logo has undergone minor modifications and the laureate wreath has been simplified by an unpretentious circle as seen in today’s models.

We have repeatedly mentioned the star on Mercedes logo, so are you curious about the meaning of the star points? In point of fact, they represent the brand’s domination of the land, sea and air since Mercedes vehicles can challenge all these three environments. For years, the three-pointed star badge has been placed on Mercedes-Benz cars as the company’s statement about reliability, conservatism, class-leading performance and breakthrough engineering as well.

Mercedes-Benz logo

After the merge of Benz and Daimler in 1926, the actual emblem was finally created

Speaking of Mercedes-Benz’s life journey, as noted above, it was officially founded in 1926 when Mercedes united in Benz & Cie. The brand is named after an Austrian car seller and racer’s daughter Emil Jellinek.

>>> Read more: Geely acquires a 10% stake in Mercedes-Benz

By the end of the ‘60s, Mercedes-Benz earned the recognition in automotive world. In 1973 when the global economy is wrecked by the “first oil crisis,” car sales of most brands went into free fall. However, in response to that situation, the German company launched the most reliable mode serious of its own history – the Mercedes-Benz W123.

In early 1980s, Mercedes-Benz forayed into new segment – off-highway trucks with the Gelandewagem off-roader which brought the company much fame for reliability and all-terrain.

Mercedes AMG logo

Mercedes-Benz bought AMG in 1999

In the last year of the 20th century, with Mercedes mastering AMG – its official tuning company, luxury variations of some Mercedes series were built and most importantly, its first-ever racing car – the Mercedes-Benz CLK GTR was made.

Mercedes-Benz logo and slogan

Mercedes-Benz has been putting more effort into work under the slogan “The best or nothing” 

Nowadays, the car giant keeps introducing new flagship vehicles and tirelessly improving its state-of-the-art technologies and design language at the same time. Mercedes-Benz has been putting more effort into work under the slogan “The best or nothing.” The company, undoubtedly, has ruled the auto world, setting the high standard for itself and even turning the head of other automakers.

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Mercedes-Benz