Birds of a feather flock together – this popular saying could not be truer. People of like minds are attracted to each other, and they have the tendency to get along better. They have similar patterns of thoughts and shared interests. High-end automaker Rolls-Royce acknowledges the need for its customers to get a chance to know each other better and possibly build relationships. In line with this, the frontrunner in automobile luxury has launched a social media app for its high net worth clientele called Whispers.
Users can lounge away, chatting with like-minds.
It is only natural for buyers of a particular product to want to interact, talking about the product they have in common and a host of other things. Before now, such conversations between customers of a certain automobile brand only happened at exclusive auto shows, car events, and new model unveiling parties. Such interactions are easy to kickstart as both parties already have a common interest. Rolls-Royce is making the connection easier by allowing its customers to connect remotely at their convenience.
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Acknowledging the elite status of people the social media caters to, Rolls-Royce promises that it is very safe. Data shared on the platform are kept private. Besides their affinity for the Rolls-Royce brand, the high-class audience can talk about other things like their favorite golf club, fancy restaurants, and vacation destinations.
Whispers is also an avenue for Rolls-Royce to subliminally markets its other products to its wealthy clientele.
Here is an excerpt from a press release signed by the Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös:
“Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community.”
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