Rolls-Royce CEO Torsten Muller-Otvos couldn’t be in better spirits, and with good reasons, year 2018 has turned out to be a bumper year in sales for the BMW-owned luxury auto-maker. Rolls-Royce, the 115 year old king of autos, recorded a groundbreaking 4,107 units sold across its 5 elite models, which includes The Ghost, Dawn, Wraith, Phantom, and their new 563-hp, 12-cylinder SUV entrant the Cullinan, which was shipped to its first buyers in December, 2018.
Rolls Royce, 115 years old and flying higher
“2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world .. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.” says the CEO.
The Rolls Royce Phantom VIII. The Phantom is Rolls Royce highest selling model
This projected growth in 2019 could well be majorly driven by the $325,000 Roll’s SUV model the Cullinan, which is designed for a younger demographic and is fast gaining traction worldwide. Advance orders globally continued to come well into the New Year.
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The Cullinan is the luxury line's SUV statement
America has traditionally been Rolls-Royce’s strongest market, and it did not disappoint last year, accounting for a massive 30% of total units shipped in 2018. China and its territories comes a close second with 800+ units or 20% bought, and the United Kingdom rounds up the tally of big buyers with a modest 10%.
The Rolls Royce Dawn is elegant, luxurious and sporty
Nigeria is an important if fringe market for the Rolls, with the definition of luxury-auto brand being very popular amongst celebrities and other high net income earners in the country. Billionaire Arthur Eze and socialite E-Money last year launched “tear rubber” 2019 Phantoms.
The Rolls Royce Wraith
The popular Phantom model continues to be Rolls Royce biggest sales generator alongside the Dawn. Rolls Royce did business across 50 countries to break the bank in 2018. With the way things stand, Rolls Royce is indeed looking forward to another epoch making year in 2019.