The British luxury marque, Rolls-Royce, has revealed its all-time highest sales record of 5,512 cars alone in 2019, which is an increment of 25 percent over what was recorded by the company in 2018. This according to report is the highest sales ever in the 116-year illustrious history of the company.
The 5,152 sales of Rolls-Royce luxury cars in 2019 has toppled the previously 4,107 sold cars in 2018
The American market which raked up an estimated one-third of the sales remains the largest market last year to see China, Australia, Singapore, Russia, and Japan follow suit.
The stylish Rolls-Royce Cullinan SUV despite being dismissed as too costly and big, has contributed majorly to the record sales in year 2019. The base price of this three-ton luxury SUV is $330,000, with retail price reaching up to $400,000 (after customization and add-ons).
Adding to the total revenue, the Phantom, Ghost, and Dawn all showed very impressive figures as reported by the company.
Torsten Muller-Otvos, who happens to be the CEO of Rolls-Royce, commented on this remarkable result, saying:
“This performance is of an altogether different magnitude to any previous year’s sales success. While we celebrate these remarkable results we are conscious of our key promise to our customers, to keep our brand rare and exclusive. We are pleased and proud to have delivered growth of 25% in 2019.”
The iconic brand is said to be walking a delicate line of maintaining the specialty of its products and keeping its sales soaring. Muller-Otvos assures buyers of exclusiveness of their products and also stability of sales from year 2020.
The elegant Rolls-Royce Cullinan SUV has been revealed as the biggest contributor to this sales record
“Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilise in 2020. It is a ringing testament to the quality and integrity of our products, the faith and passion of our customers and, above all, the skill, dedication and determination of our exceptional team at the Home of Rolls-Royce at Goodwood and around the world and our dedicated global dealer network.”
“While we celebrate these remarkable results, we are conscious of our key promise to our customers, to keep our brand rare and exclusive,”
The BMW-owned company revealed that meeting the high demands for the Cullinan SUV was their biggest challenge in 2019, hereby working round the clock to fulfill the numerous orders. All in all, the all-time highest sales record in 2019 is worth their endeavor!
Video: Rolls-Royce records highest sales in its history this year