The 2017 Frankfurt Motor Show will be taking place in just a few weeks. However, ahead of this anticipated car event, no less than 9 car manufacturers have declared their absence.
According to Automotive News, Nissan, Mitsubishi, DS, Infiniti, Peugeot, Jeep, Fiat, Alfa Romeo and even the famed Sweden marque Volvo will all miss this important motor show of the year though they make up 20% of total car sales in Europe.
Nissan, Mitsubishi, DS, Infiniti, Peugeot, Jeep, Fiat, Alfa Romeo and Volvo will all miss the 2017 Frankfurt Motor Show
The main reason for the lack of these 9 big brands is supposed to be the considerable cost. As reported, it is the huge scale of the Frankfurt that makes it extortionately expensive for carmakers to participate. It is said that some major companies will showcase products in their own building in lieu of in booths or stands as usual. Although the car event is an auspicious occasion for auto marques to show all their products, they need to thoroughly consider the opportunity costs. And at last, they decided to turn their back on the lavish show.
The Frankfurt is extortionately expensive for carmakers to participate
Alternatively, those brands choose the way to interact with potential customers through social media. “I would question what the translation rate is between attendance on public days to transactions - I bet most customers now are happier to do research online," said Ian Fletcher, Principal Analyst for HIS Markit.