The on-going fourth quarter has witnessed unit sales records by Mercedes-Benz. Internationally, the German carmaker has delivered a whopping number of 190,021 vehicles inside the month of October, which even outpaces the previous most successful October record set last year by 3.9 percent. On the other hand, if taking figures from the commence of the year to the end of October, Mercedes-Benz has completed the 1,905,108 deliveries which is 0.3 percent more than the year 2017.
Internationally, the German carmaker has delivered a whopping number of 190,021 vehicles inside the month of October
The contribution to the new record should give credits to the success in major markets such as the USA, Canada, Australia, Japan, South Korea, Portugal, Switzerland, Spain, Italy, France, and Germany where the premium segment is highly favored by car purchasers.
The success couldn’t resist Britta Seeger, a member of the Board of Management of Daimler AG, from expressing his excitement and gratefulness to the dedication by the company’s members.
"Thanks to the worldwide intensive efforts 17A797 of the entire Mercedes-Benz Cars team, we started the fourth quarter with a new sales record. We will continue to drive this positive development forward together until the end of the year. Our goal is clear: We want to delight our customers with their desired cars as quickly as possible,"
He didn’t forget to give an explanation to the success behind this achievement.
"The new C-Class Coupe and Cabriolet are already having an impact: More than 12,500 dream cars delivered worldwide ensured a golden October for the Coupes, Cabriolets and Roadsters from Mercedes-Benz. In Germany alone, unit sales of those models posted a substantial increase of more than 25%."
Mercedes-Benz unit sales calculated by region and market
In Europe, this year’s October increased its sales by 3.9% from the previous year. To be specific, it closed the month with a number of 7,994 units sold. However, if considering the figures of the first 10 months of 2018, the 3-pointed star has only found homes for 768,950 of its vehicles (-3.9%). In its homeland, Germany, where people cherish the A-class, a sharp growth of Mercedes-Benz vehicle deliveries was witnessed with 29,203 units sold, 16.7% better than last year. In general, other European markets including Hungary, Finland, Denmark, Poland, Switzerland, Belgium, Spain, and France all have more vehicles sold than any previous October.
In Europe, this year’s October increased its sales by 3.9% from the previous year
The Asia-Pacific markets released 72,429 vehicles to mark a new record which increased 7.9% from the prior year. The first 10 months in those markets also get improvements with a growth of 8.1%. It’s undeniable that China has contributed significantly to those figures. The country alone consumes 50,231 (+9.2%) vehicles in October to round up the first 10 months with a record of 550,938 units delivered (+12.7%). Other countries set their records includes Malaysia, Thailand, and India.
However, Mercedes-Benz failed to pull up the sales figure in the NAFTA region which has gone through a deficit of 4% in October (only 32,778 vehicles sold). In total first 10 months, this region only consumes 304,722 vehicles from the 3-pointed star which equals a decrease of 5.8%. Only Mexico follows the international trends of Mercedes-Benz consuming patterns while the USA only released 27,537 vehicles in October (4.9% less than the previous year).
Mercedes-Benz unit sales calculated by model
The C-Class Coupe, Cabriolet, and S-Class Coupe are ones of the most sought-after in October. This benefits from the new launch of the new C-Class in the Old Continent in July as well as the positive weather here. The compact cars, also, has their new October record with over 54 thousand models of the GLA, CLA Shooting Brake, CLA, B-Class, and A-Class sold worldwide, equivalent to an increase of 8.1%.
The Mercedes-Benz SUVs reached a number of 68 thousand units of the G-Class, GLS, GLE Coupe, GLE, GLC coupe, GLC, and GLA.
The compact cars, also, has their new October record with over 54 thousand models
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Smart cars are on the way fo gaining the trust of car purchasers. Its growing number of cars sold in October showed positive signals encouraging the German brand to focus more on smart products. Mercedes-Benz in the past month has sold 11,202 smart cars (+3%) with Germany and Italy significantly contributing to this success, +22.8% and +19% respectively.
Check out the table below for an overview of a successful month in sales of Mercedes-Benz:
The Asia-Pacific markets released 72,429 vehicles to mark a new record which increased 7.9% from the prior year
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