Lack of concentration on the road has led to several car accidents, claiming lives and inflicting serious injuries on the victims. One of which is texting on your phone while driving. According to the National Highway Traffic Safety Administration (NHTSA), an average driver uses 4.6 seconds to check their mobile phone when they get a text on the road.
Lexus's experiment shows the danger of divided attention on the road
Lexus has decided to take matters into its hands by showing drivers how risky it is to operate a phone while holding the wheel. The Japanese carmaker put electrochromic windows in the NX with regular people behind the wheel for a test driving on a closed course. This technology will remove any form of transparency from the windows and make it hard for the drivers to see the road.
A driver averagely uses 4.6 seconds on the phone checking text while driving
This experimentation will recreate the amount of time a driver takes their eyes off the road to read a text on the phone. The drivers that were put inside the car were unable to see the road for 4.6 seconds.
Watch the clip here:
Driving Disrupted | Lexus
To make it look more realistic, Lexus didn't inform the participants of any attempt to blind them from seeing the road or the length of time they would spend inside the car. Well, we understand the panic of not being able to see what's ahead of them might affect the result but 4.6 secs at 55 mph is quite enough to cover a standard football pitch. This means a lot can happen between the periods you take your eyes off the road to check on your phone.
This educational video was released to the public by Lexus on the 6th of April 2021 to show the side effects of distraction on the road. Vinay Shahani, who happens to be the vice president of Lexus Marketing, revealed that the recent event was a deliberate attempt by the company to bring awareness to safety on the road by changing the perception of texting on the phone while driving. According to him, the most advanced safety technology cannot replace human concentration on the road.