Lamborghini might debut its Huracan Evo RWD Spyder model using augmented reality


Posted by: Oluwaseun Solomon

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Lamborghini is on the verge of becoming the first car brand to use augmented reality (AR) for a virtual launch of its latest car model.

The popular Italian supercar maker, Lamborghini announced last week that it would be restarting production amidst the pandemic. The company also hinted that it will make an interesting debut of a new model using Augmented Reality. The company did not mention the specific model to be debuted but all indications point to the Huracan Evo (RWD) Spyder. Other possible options included a plug-in hybrid version of the Urus SUV or the Huracan STO (Super Trofeo Omologato).


Italian supercar maker, Lamborghini sets debut a new car model using AR (Augmented Reality)

The Lamborghini Huracan Evo (RWD) Spyder is a tail-happy raging bull with a v10 engine and a fabric roof that folds electrically. This is the model that Lamborghini will most likely unveil in a special way. The automaker wants to do more than just an online launch and release of flat images to the world; it rather wants car lovers to see closely and feel the new car through AR. This might be one of the best innovations that will be seen from any automaker during this time COVID-19 pandemic.

As a matter of fact, Lamborghini could even become the first auto brand to use this Augmented Reality technology for a virtual debut of a new car model. Small wonder as the company is full of innovations and other exciting stuff like 10 interesting facts you hardly know about Lamborghini.

We are sorry to inform Android users that they will miss out on this interesting Lamborghini car debut due to the fact that the automaker will be using the “AR Quick Look” of Apple devices for the launch. This is really bad news for Android users and yet not so good news for Apple users because the “AR Quick Look” platform still requires an Apple device that has an A9 processor or higher and also iOS 11 or higher. Yes, people using older Apple devices are pretty much left out as well.

Similar to this upcoming Augmented Reality car debut, some automakers are already employing a Virtual Showroom as a good solution for future car shopping.

Check out this video below that gives a “feel” of Tesla’s Showroom looks in Virtual reality;

Tesla Showroom in Virtual Reality

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Oluwaseun Solomon

Oluwaseun Solomon

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Oluwaseun Solomon is a prolific and diligent automobile writer at He's also an experienced digital marketer and a creative multimedia developer that specializes in video editing. He currently contributes informative and easy to read articles on topics covering transportation, traffic updates, auto industry updates, and different car reviews.
When Solomon is not writing, you will either find him composing music, editing videos or simply enjoying YouTube "TEDx Talk" videos with a chilled drink :)

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