Lamborghini struggling to limit production to keep exclusivity

07/10/2019

Posted by: Oluwaseun Solomon

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Executives of Lamborghini are struggling to limit the company’s production in order to maintain its reputation of exclusivity. Read the full update here!

Anyone shopping for cars will usually find Bentleys, Ferraris, Lamborghinis and the likes being listed with high prices here on Naijauto.com, as well as in physical dealer outlets. The reason for such high prices isn’t just because these brands offer luxury, technology, and incredible performance alone, their exclusivity also contributes massively to their high prices.

However, various shareholders and Wall Street marketers have recently begun pressuring most of these brands making supercars to increase their production quantity in order to yield a lot more profit. But, doing so will definitely compromise the exclusivity of these brands.

So, even though Lamborghini’s shareholders are really pushing for the company to hit higher production volume, the executives are really struggling to impose a cap and limit its production.

>>> This is why shareholders urge Lambo to produce more! Massive orders for the Urus push Lamborghini to hit an unbelievable 4,553 half-year sales

Lamborghini-Urus-Supersport-SUV

After a massive sales boom for the Urus, Lamborghini is now struggling to cap its production

While speaking with reporters at one of the company’s recent event in Italy, the CEO of Lamborghini, Stefano Domenicali said;

"We must not go on growing forever. We now have to consolidate these results and preserve exclusivity."

Lamborghini has recently announced plans of selling more than 8,000 vehicles this year 2019 alone which Domenicali says it’s;

“the right dimension of our company with our current product portfolio.”

With such a figure of 8,000 target vehicle sales, Lamborghini will be getting a 39% sales to increase from its 2018’s figure of just 5,750 new cars. This statistic really shows how the company has been having a strong decade so far because it was only able to sell 1,302 cars back in the year 2010.

>>> You guess? Lamborghini prices in Nigeria – Is it luxury that much? (Update in 2019)

lamborghini-urus-off-road

Who can resist the temptation of buying such a powerfull off-roader?

The Lamborgini Urus SuperSport SUV has with no doubt contributed to the explosive high demand/sales being currently recorded by Lamborghini with a progressive revenue increase to ₦691 billion ($1.92 billion) in 2019 from its ₦576 billion ($1.6 billion) of 2018.

It’s not so clear how Lamborghini’s executives will achieve the implementation of a production cap as the current 8,000 cars target might even swell to reach 10,000 cars if the company adds newer models to its small lineups as well as its proposed electrified cars.

>>> For more updates like this click -> automotive industry updates.

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Oluwaseun Solomon

Oluwaseun Solomon

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Oluwaseun Solomon is a prolific and diligent automobile writer at Naijauto.com. He's also an experienced digital marketer and a creative multimedia developer that specializes in video editing. He currently contributes informative and easy to read articles on topics covering transportation, traffic updates, auto industry updates, and different car reviews.
When Solomon is not writing, you will either find him composing music, editing videos or simply enjoying YouTube "TEDx Talk" videos with a chilled drink :)

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