Thierry Bolloré, the CEO of Jaguar Land Rover, has recently assured that the brand is set out to finally solve all of its quality and reliability issues completely. This pledge is really necessary to redeem the value of the brand because the last three years have been filled with several reports that taint the company’s image. As a matter of fact, a viral report from 2018 claims that some unsatisfied customers once gathered in front of the company’s headquarters in Shanghai to protest the “poor” quality of its cars.
British auto giant, Jaguar Land Rover’s boss has recently vowed that the company will soon solve all of its quality and reliability issues
Media reports from 3 months ago claim that Thierry Bolloré said reliability issues have been causing Jaguar Land Rover to lose at least 100,000 car sales annually. This is probably the reason why the automaker is now keen on solving these recurring issues once and for all. And one clear way that Jaguar Land Rover is trying to solve these problems includes the production of premium vehicles that run on electrical power. This among other innovations are currently prioritized under the company’s current “Reimagine Plan”.
Going by the words of the JLR CEO, the company is already beginning to see positive results from some of the steps which it is currently taking to solve the quality and reliability issues. The CEO even claimed that JLR’s warranty costs have impressively dropped by 1/3 in this year 2021 when compared to the figures from 2020. And speaking of new improved Jaguar Land Rover cars, you can check out this video below to see a review of the latest 2021 Jaguar Land Rover Range Rover SUV.
2021 Range Rover Evoque - See What's NEW