Hyundai reveals new alert system to protect child passengers

11/10/2017

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The new Rear Occupant Alert system (ROA) will be equipped in 2019 Hyundai models.

According to the latest car news, Hyundai has made an announcement about the launch of a new Rear Occupant Alert system (ROA) which will be applied in 2019 models. The system uses connected technology and motion sensors to prevent drivers and passengers from leaving children alone in cars.

The ROA system will use an ultrasonic sensor in the rear seats to detect kids’ movements. If movements detected after the driver has left the car, the ROA will alert the driver by sounding the horn, flashing the lights and sending a Bluetooth Link alert to his/her smartphone via Hyundai Blue link. It also shows a message on the dashboard to remind parents to check the rear seats before leaving.

Hyundai Rear Occupant Alert System

Mr. Mike Song, Hyundai’s Head of Operations for Africa and the Middle East stated that when getting out of cars, parents easily tend to abandon their children as their kids are sleeping or playing quietly in the rear seats, which may cause tragic consequences. He added that the ROA is a simple but useful technology enhancing safety in cars and also saving many children's lives.

According to car experts, even when the outside temperature is around 20 °C, the internal temperature of a car that is parked in direct sunlight can rapidly reach 50 °C. Therefore, after just a few minutes, the child body is unable to adjust its temperature to the interior’s heat. And the babies’ core temperature can rise 3 to 5 times faster than an adult’s. Additionally, it becomes more terrible when kids unwittingly lock themselves inside.

A baby sleeping in a car

The babies’ core temperature can rise 3 to 5 times faster than an adult’s

In fact, in the first 9 months of this year, there were at least 38 children losing their lives due to heatstroke after being abandoned in hot cars. Since 1994, the number has been over 800 kids being killed and 55% of these cases were led by the reason that parents forgot their kids were still in the vehicle.

A child sleeping in a car

In the first 9 months of this year, there were at least 38 children losing their lives due to heatstroke after being abandoned in hot cars

Mr. Mike O’Brien, Vice President, Product, Corporate & Digital Planning Hyundai Motor America said that the ROA is another proof of Hyundai’s efforts to bring its customers better values and also is the first step in deterring unexpected situations and tragedies.

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