A record was set by Rolls Royce, the British luxury marque on a very impressive record sales and business in 2018, hereby recording its biggest sales in the 115 years of the brand history. The company were able to sell 4,107 luxury cars to clients across the globe in more than 50 countries.
Part of the Marque’s success story was the significant role played by the market in China, putting it on poll as the second Rolls-Royce largest auto market. Without any doubt, the automaker believes China is right on track to emerge as the Company’s largest single auto market.
CEO of Rolls-Royce Motor Cars, Torsten Muller-Otvos, said:
I am very pleased with our performance in Greater China. At Rolls-Royce our patrons are our life blood
China is predicted to become the biggest Rolls Royce global market sooner than we thought
He also said:
They are our heroes and friends. We are wholeheartedly committed to meeting their diverse needs and desires. For our Chinese customers, being in the Rolls-Royce family is a special experience, like no other. And they are deeply appreciative of our meticulous attention to the most modest details, and we welcome their custom
It appears that youths are now favouring Rolls-Royce brand as the Chinese customers of with a very high net worth are very much drawn to the youthful model range by the brand and the optional exceptional personalization.
It is record that China has the biggest sales of the top of the range of model from the British brand, which is the Rolls-Royce Phantom.
>>> Rolls Royce doesn't stop to release latest models to celebrate its 115-year history: Rolls-Royce Wraith Eagle VIII released to celebrate the 100th Anniversary of the first non-stop transatlantic flight
With such detailed-oriented product, Rolls-Royce can easily win the heart of Asian customers
Director of Rolls-Royce Motor Cars, Leon Li, said:
China is a key component of our global strategy, has become one of the fastest-growing markets for Rolls-Royce, and made a pivotal contribution to our record sales in 2018. Our Chinese patrons are younger than in our other markets, exceptionally successful, and have a global perspective. All of this contributes to their unique tastes, and appetite for highly bespoke Rolls-Royces
2019 Rolls Royce Phantom - interior Exterior and Drive
You should also know that Rolls-Royce Phantom has caught the fancy of many wealthy Nigerians such as Oil Baron Prince Arthur Eze, who acquired the latest version and longer wheel base of Phantom and the daughter of Nigerian Billionaire, DJ Cuppy, who is also a proud owner of one.