Revealed: Why buying a brand new car in Nigeria is difficult


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Statistics show that the number of Nigerians getting brand new cars have drastically reduced. Toyota Nigeria Ltd's chairman has revealed why this is so. Check his explanations below!

With government policies made to discourage importation of Tokunbo vehicles, many Nigerians still find it hard to procure brand new vehicles, even the Nigerian made ones.

If you’re one of those who have wondered why buying brand new cars in Nigeria is difficult, then you’ve found your answers as revealed by Chief Michael Ade-Ojo, the chairman of Toyota Nigeria Limited (TNL).

Naijauto gathered that elder statesman confirmed how “extremely tough” business had been for business owners as a result of the numerous economic crisis that has hit the country over the years.

He made this statement over the weekend during a ceremony to appreciate Toyota Nigeria’s customers for their support in 2018. Chief Ade-Ojo, during the customer award night, said that though there had been fluctuations in the economy of Nigeria, the organisation has been strong and formidable through the backing and cooperation of its customers.

According to reports, the customer awards were given to top customers with MTN Communications Limited occupying the 3rd position, while Department of Petroleum Resources (DPR) was second in position, as Ministry of Defence emerged the winner for the Customer of the year award.

In the biggest category yet, the "Evergreen of the year" award, First Bank was declared a winner, which saw them go home with a brand new Toyota Yaris.

Chief Michael revealed that the economic crisis in the country has “weakened” Nigerian’s purchasing power in obtaining brand new cars. He also attributed Nigerians inability to get new cars to “the unprecedented surge in prices of goods and services” which he said has made it “extremely difficult for average Nigerians” to own brand new cars.


Nigerians have found it hard to purchase brand new cars!

>>> If you intend to buy a car soon, you must read this: Car financing: 10 Dos and Don’ts when you want to buy a car

The Chairman also made it clear that regardless of the monumental challenges, TNL will always find ways to make car ownership available and accessible to its customers as a preferred auto brand.

“We will continue to initiate customer friendly, business improvement strategies aimed at making our brand more affordable. One of such strategies is the introduction of more brand affordable Toyota models and spare parts.

“We are committed to doing the needful at all times to sustain the culture of superior quality and excellent customer service that Toyota (Nigeria) Limited is known for,” the chairman had said.

Mr. Kunle Ade-Ojo, the Managing Director of TNL, had also added that Toyota now had enhanced services and facilities for after sales, for its teeming customers’ comfort. He, however, did not fail to reiterate Toyota’s position as a “resilient company” despite the bad state of the economy, saying that Toyota has stayed afloat regardless.

Segun Ogunbiyi
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