Following last year’s termination of partnership between FC Barcelona and German automaker, Audi, the Catalan club has now gotten a better sponsorship deal with Spanish automaker, SEAT. FC Barcelona, being a Spanish football club itself should be able to enjoy a much better relationship in its new sponsorship deal signed with an indigenous automobile manufacturing company we believe.
Lionel Messi and other FC Barcelona players will get a Cupra Formentor SUV each following a new sponsorship deal with SEAT
When you take a look at the top 10 richest footballers in the world and the cars they drive, you will be shocked at how many of them own at least one Audi sports car in their collection. This probably explains how much football stars love Audi sports car and why the company’s sponsorship deal with FC Barcelona didn’t end well when players refused to return the free Audi cars giving to them.
However, all that is now in the past because the football club has recently signed a new sponsorship deal with the Spanish carmaker, SEAT and part of this new deal includes giving each player a Cupra Formentor SUV officially.
This means that FC Barcelona stars like Gerard Pique, Ter Stegen, Lionel Messi, and the rest have automatically become brand ambassadors for SEAT motors and will each be given a Cupra Formentor SUV to ride to training.
Reports claim that this new deal is based solely on the automaker’s brand visibility which is expected to take place in a part of Camp Nou Stadium exclusively. Yes, this simply means that SEAT motors get to have a special area outside the stadium where it gets to display different Cupra luxury car models and also educate FC Barcelona fans about the brand. Quite an impressive marketing strategy, isn’t it?
To get a closer look at the Cupra Formentor SUV, check out the official reveal video below:
The All-New CUPRA Formentor - HOTTEST SUV!