Toyota is undoubtedly among the most renowned carmakers in the auto industry. Of course, Toyota didn’t gain its name easily but through a long history of development. Figures reveal 8/10 cars running on African roads are badged Toyota. Not just the first choice of African customers, the automaker easily comes into the mind of other car buyers from all over the world when deciding to buy a car.
Today, let’s take a look inside the book Toyota history and explore 10 cool facts about the brand.
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1. Its original brand name as Toyoda, not Toyota
The auto manufacturer established in 1937 by Kiichiro Toyoda with its original name as Toyoda after he decided to change the direction of his father’s Toyoda Loom Works to automaking. Then, to serve its ambition to spread its name to the US, Toyoda was changed to Toyota as the most voted choice, partly due to its association with number eight, a lucky number in the Japanese culture.
Toyota associates with number eight, a lucky number in the Japanese culture
2. Fastest-selling car
From 1966, the brand’s been selling and manufacturing its Corolla on average every 37s. In 2013, it even reached 27s. The sales earned from the brand has hit 40m making a record. What’s more, the Toyota Corolla is also the most popular Toyota brand on roads of Africa.
3. Highest Resale Value
The recent reports indicate Toyota has the most models with highest resale value in the market. From the hybrid Toyota Prius to the premium SUV Toyota Land Cruiser, secondhand Toyota’s models always sell like hot cakes.
4. Hallmark durability
Like other Japanese products, Toyota models have such a remarkable durability which some even boast they can run forever. Statistics can attest to it as 80 percent of Toyotas sold 20 years ago are still running well on the road.
5. Best Green Brand
It is not a self-crowned title as Inter brand Survey last year ranked Toyota as the leading Global Green Brands. With its concern for the environment, the brand will gain more attention from car buyers for sure.
It is already official when Inter brand Survey last year ranked Toyota as the best Green brands
6. Corolla - the best-seller in the auto industry
Other statistics show Corolla is the best-seller in the auto industry globally since 1997 with the accumulative sales passed 30m units. Despite the appearance of fresher faces entering the automobile market, Corolla still secures its position as the best-selling nameplate.
Corolla is the best-seller in the auto industry globally since 1997 with the accumulative sales passed 30m units
7. Record of holding the most patents
Could you believe it, it is more than 1000 patents that the company is holding up to now. It is also the largest number of patents ever awarded to a car maker. And the number will grow for sure with the brand introducing new models meaning new innovations. Just see!
8. Best new technology
In 2016, Toyota became the first automaker to introduce a hydrogen fuel-cell auto product commercially. The Toyota Mirai is made with this new technology which is researched by Toyota for more than 20 years.
9. Presence in more than 170 countries (overtaking Coca-Cola)
This fact may seem astounding. Toyota is even more popular than Coca-Cola which comes available in more than merely 100 countries. Toyota even makes 170 and counting. This shows that Toyota is doing its best to serve every car enthusiast wherever he is in the world.
10. Huge budget for Research and Development
Just one more fact to show Toyota is working to bring the best for their fans: They spend more than $9b each year on Research and Development to come up with new ideas, designs, concepts and technology anvances.