Many would not believe that the Rolls Royce brand has actually been around for over a hundred years now. Naijauto.com has sure not been around that long which is why we find this brand fascinating to have survived that period of time 😊.
When talking about luxury in automotive today, Rolls Royce Motor Cars is definitely in its own class. Their automobiles always stand out amidst others anywhere you find them and their presence can not just be overstated at all.
This super luxury brand, however, did not start 5 or 6 decades ago; rather it has actually been around for over a century now. Quite long, isn’t it?
1. How was Rolls-Royce brand established?
On the 4th of May 1904, the founders of this luxury brand, Henry Royce and Charles Rolls literally met at the Midland Hotel, Manchester for the first time; this was an encounter that changed the course of luxury automotive history till date.
From that day to now, it’s exactly 115 years that the marque being agreed to be formed that day has continued to set impressive global standards for excellence and innovation, as well as uphold the brand’s legacy as the real originators of “the best car in the world” till date.
For just 2019 alone, we can guess that Rolls Royce would undoubtedly be amazed at the number of luxury vehicles produced under its name. Over a century and more has elapsed now since the debut of Rolls Royce’s first 10hp vehicle at the Paris Salon and since then their products have seen a complete transformation in manufacturing methods, technology and materials used.
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Rolls Royce is no doubt the top brand in the world that provides utmost luxury
Even after being around for such a long time, Rolls Royce Motors in several key areas retains strong unbroken links to back in its pioneering days; and even in its values, instincts and approach, it will still immediately – and admirably – be recognizable to its founding fathers till now.
Henry Royce had begun his career in automotive by building a kind of improved variant of the 10hp 2-cylinder French Decauville vehicles – the very first car he actually bought when his electrical company (eponymous) became successful back then.
When Charles Rolls saw and had the chance to drive this Royce’s built machine, he immediately knew that he had surely found a British vehicle that could literally outshine all the continental competitions and he agreed to sell all of the cars that Henry Royce could build that time.
In the first 2 years of production, Rolls Royce produced just 10 cars.
However, in the year 2018, the brand delivered a total of 4,107 vehicles – the highest so far in its annual total unit sold in its history till date – to its customers in more than 50 different countries around the world.
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2. Rolls-Royce Cullinan hyper-luxury SUV: the new trademark from Rolls-Royce
Not too long ago, Rolls Royce had produced a vehicle that is capable of conquering some of the most hostile environments on the planet. This was the Rolls Royce Cullinan hyper-luxury SUV which really caused a massive international sensation on launching it in the year 2018, and it sure sets the new global standard in the world of luxury off-road automobiles.
This is the Rolls Royce Cullinan SUV – a first of it's kind super-luxury off-roader SUV
Right from scratch this Rolls Royce Cullinan SUV has been engineered to enable owners/drivers go anywhere, see everything and do whatever they desire, all with complete confidence, while engulfed in the splendour and comfort embodied within the Rolls Royce name alone.
In order to really prove the all-terrain credentials of the Cullinan SUV, it was made to complete a 12,000 miles odyssey through some world’s most challenging terrains, in partnership with the National Geographic channel.
During this test event, the Cullinan survived the American West, Austrian Alps, and the Scottish Highlands. Its itinerary also included the arid waters found in the Middle East, where this SUV effortlessly confirmed the assertion of Lawrence that “a Rolls Royce in the desert is above rubies”.
The Chief Executive of Rolls Royce Motor cars, Torsten Müller-Ötvös, talking about the brand’s celebration said;
“We are deeply conscious of our heritage: it is a tremendous privilege to be continuing and building on work that began 115 years ago,”
“But we also understand that our founders were visionaries, always looking to do things in new and different ways. It’s that spirit of excellence and innovation that Rolls-Royce Motor Cars embodies and celebrates today.”
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Some of the Nigerian billionaires like E-Money have been huge fans of the Rolls Royce brand for a long time
It is truly a celebration of excellence for any automaker to have been around this long and still be among the world’s leading brand till date. We hope to see more super-luxury vehicle models from Rolls Royce in the future with more interest in the possibilities of its participation in the new trend of vehicles integrated with electric technology for power supply.
We also hope that Nigeria’s very own indigenous automaker - Innoson motors will also look up to these world top brands and improve its game with time.
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