Celebration makes life merrier. And when the reason for the occasion is being in business for 70 years, you go all out because 70 long years do not come cheap. This is the story of Land Rover. The proudly British brand has been blazing the trail in the automotive industry for seven decades. If you think age has a toll on it, you are wrong. If anything, Land Rover is like fine wine; it gets better with time. In the spirit of celebration, Naijauto has handpicked 7 Land Rover models that made the most impact over the 70 years of its existence.
1. Range Rover Classic (1970)
The Range Rover emerged on the stables of Land Rover in 1970. That was the beginning of the luxury category the world fell in love with. Its popularity was steadily on the rise due to its comfort.
The Range Rover classic was the first luxury model from Land Rover
Having a horsepower of 132, one cannot say that the carbureted 3.5-liter engine was such a powerhouse. But its exquisite cabin made up for what it lacked in power. At the time, not many cars could boast of such design.
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2. Land Rover 110 (1983)
Truth be told, not many products from Land Rover are as memorable as the Defender 110. Production of the Defender started in 1983. It got named after its wheelbase with a length measurement of 110 inches i.e 2,800 mm in comparison with the Defender 90 which is smaller with a wheelbase measurement of 93 inches i.e 2, 362 mm.
The Land Rover 110 was named after the length of its wheel base
Out of all the units of the Land Rover 110 produced, only 500 of them got into the US. Hence, it was a model more collectible than its counterparts. The Defender offered a V8 3.9-liter engine which complemented its manual transmission of five speeds. Other features of the Defender were coil springs, external rollcage, all-wheel-drive-system and a 2-speed transfer box among others. To this day, the 110 retains its position as a legend in Land Rover’s lineup.
3. Land Rover 90 (1989)
Having ushered in the Defender 110 in 1983, it was clear to Land Rover that the stakes were high. There was no slowing down. Keeping up with the pace, it introduced the Defender 90 in 1989. The Defender got its name from the size of its wheelbase with a measurement of 92 inches i.e 2, 362 mm.
Land Rover 90 earned the automaker the reputation of an off-road champion
In terms of appearance, the Defender 90 had it all covered. It exuded the vibe of a car that was not on the road to play. In no time, it earned a reputation for itself as an off-road champion. Sensing this appeal among the public, Land Rover leveraged the reception to establish itself as a private vehicle for recreational sport. It took on a notorious personality in its marketing efforts.
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4. Land Rover Discovery Series 1 (1989)
The Discovery gave users an opportunity to have the best of both worlds. Prior to its launch, Land Rover models were known for their rugged appeal. If you wanted a Land Rover vehicle, you would have to give up luxury to a great extent. Although the Range Rover was quite luxurious, it was sold at a very high price which many people could not afford. With the discovery, Land Rover gave her esteemed customers the opportunity to enjoy a luxurious car without having to break the bank. Interestingly, the luxury of the Discovery was not at the expense of its off-road notoriety.
The Land Rover Discovery created a balance between comfort and off-road appeal
5. Range Rover (2003)
Land Rover was not done with the Range Rover after its maiden launch. Thirty years later, it brought another Range Rover on the scene with the third generation. The 2002 model which was first on the list for the third generation witnessed a great upgrade. It made history as the first model of Range Rover to be manufactured under the ownership of BMW. A great deal of its electrical features was the same as that of the E39 5 Series.
The Range Rover 2003 was manufactured under the ownership of BMW
6. Range Rover Evoque (2011)
Granted, the Range Rover may not be in the same league with its counterparts in terms of notoriety. But one cannot deny that it brought about a transformation to the brand. It remains the smallest SUV in terms of size, and was received by a larger audience compared to others. It was preferred to previous models like the Range Rover Sport and the Ranger Rover.
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The Range Rover Evoque was more appealing to a larger audience due to its design
7. Range Rover Sport SVR (2014)
Land Rover had something up its sleeves, and it was made public with the launch of the Range Rover Special Vehicle Racing (SVR). The SVR was the redefinition of Land Rover’s performance. Its debut was loud with a supercharged V8 5.0 liters engine, producing 550 horsepower. With all this power, it was no surprise that the SUV was doing 60 miles in an hour. Suffice to say, the SVR is proof that the brand has a lot to offer beyond off-road luxury.
The Range Rover Sport redefined the brand's performance
These 7 models from Land Rover reaffirm the good work the automaker has been doing in the past 70 years. As they step into their new year, the world awaits more masterpieces from them.