Buying a car has never been an easy process which may involve many stages. For many, it may take months to grab the whole procedure and draw a plan. According to a study by Dealer Refresh, 48% of car buyers spend 1-3 months looking for a car before buying one, and 83% look around on the Internet before deciding to open the purse strings.
However, spending time searching for the best car can be a frustrating experience. Many consumers say one of their top concerns when buying a car is to deal with a car salesman. In fact, this job has received negative feedback on a daily basis over the years because car buyers are not always able to find approachable salespeople at auto retailers. Most of them work just like other employees, always looking to complete their work to earn more commissions.
Buying a car is never an easy task
Often, car dealers have some pretty effective sales tactics to persuade customers in buying their cars, which can sometimes make us spend more money than we intended. Here are three of the most popular "tricks" that car dealers often use to "lure" car buyers.
"Want to find a sedan or SUV?"
Many car dealers know how to use words intelligently to convince customers to buy their vehicles. Instead of general questions like "Can I help you?", they will ask the buyer "Do you want to find a sedan or an SUV?" or "Can I help you find a car?" Questions such as these may make it hard for the buyer to answer: "I'm just going to take a look. Never mind!" Immediately, the sales staff will follow the customer to persuade them to buy a car.
Experts say that nearly half of car buyers do not know exactly what car they will buy when they come to the store. While you are walking around in the showroom, you may feel interested in a car and ask the car salesman for more information. The car dealer will emphasize the best equipment on the car and draw an ideal picture. If you are choosing to buy a used car, they can embellish good stories and ignore negative comments about the car. In terms of price, sellers usually place their car at an odd price such as $15,999 or N5,999,000 which makes customers feel the cost much lower.
Nearly half of car buyers do not know exactly what car they will buy when they come to the store
Therefore, when shopping for cars, do not be afraid to say no to sales staff. If you just want to take a look but not buy immediately, ask straightforward whether you can do so. Also, do not forget to bring your own cell phone or another mobile device to do a quick research. If you have found your favorite car, take time to find out in advance about the price, specifications and other necessary information on reputable websites.
"This car costs only N100,000 per month"
There is a "trick" that the car salespeople often used, especially when they try to sell used cars. They will point out minor mistakes such as scratches on the car and offer a slightly lower price, so you believe you are lucky to buy a car for such a bargain and become relaxed in price negotiation.
According to car consultants, if you have chosen the right car, do not be surprised if the salesperson tries to persuade you to use some optional features and services. These features in the car can probably "cost" you a decent amount in which includes a commission for the seller.
In addition, dealers often talk about monthly payments instead of the total value of the car. If you know the price of the car is around N7 million, you may feel it a bit expensive and hard to afford. However, if the salesperson says that you only pay N100,000 per month, this price may sound much more acceptable.
Do not be surprised if the salesman convinces you to use some optional features
The best way to deal with this trick is to prepare in advance. Determine your budget for car purchases and the monthly payment you could afford to spend on a car. Do not forget to check your credit score or find out about the car loans the bank offers.
Finally, remember that you can completely step out of the car retailer at any time. If you feel uncomfortable about anything or are unhappy about the deal, look for another car dealer. There are many agents available to serve you.
"You look great in that car"
There are many reasons for car buyers to own the latest technology, experience new equipment and improve safety. However, it cannot be denied that much of the appearance also influences the decision to buy a car.
The salesman understands this and knows how to "attack" the buyer. Some smart sellers often use a mirror or large window to show customers their image while sitting in the driver's seat. They will convince you that you look great when driving the car, which is pleasing to the ears and makes you open the purse strings.
Car dealers also focus on the appearances of both cars and customers
Car dealers also focus on the features that car buyers appreciate and try to emphasize the equipment offering these features. For example, if you ask about the safety of a car, they will remember and focus on safety equipment when introducing the next car to you.
Make sure that when you look at each car, you know the reason why you are at the store or know whether you are being led by the salesman. Focus on the long-term benefits and remember that you are on the verge of making a big shopping decision. Do not be fooled by the glittering lights and the pleasing words of the seller.
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